Reasons Why UX is Pivotal to The Future of SEO
User Experience (UX) is how a person feels when interacting with a system. It’s the development of interaction with the company and the company’s services or products through a created digital portal (usually via a Website or App). Are you optimizing your online business for Google or your Customers? Actually… you are optimizing the user experience for both. Google is paying more attention to your website’s user experience than you think. In fact, “landing page experience” has been a key factor for ranking ads in Adwords.
UX specialists admit that user experience happens even before entrance into your digital portal. User experience starts by submitting a search query to a search engine.
In 2014, Google was granted a patent related to the inclusion of site speed as an organic search ranking factor (US Patent 8,645,392). Google had announced publicly in its Webmaster Central Blog that site speed would play a factor in organic search rankings. It was clear that Google cares about site speed. Many initiatives like Google DNS, Google Hosted Libraries, Google Fiber, PageSpeed Tools, AMP Project and other Google contributions to the latest web performance standards or protocols add to the long list of tweaks and updates which help boost UX and traffic for the optimization of web experience and online business.
With Google and other search engines focusing on delivering the best user experience, it is important as an industry to redefine SEO and the necessary skills needed to succeed. And with recent updates like Hummingbird, Panda, Penguin, Pigeon and hundreds of other Google algorithms that are being updated or tweaked on a regular basis, it is critical to know how users are reacting to website user interface.
Websites with easy to use navigation, clear structures, logical steps and smooth conversion process positively influence SEO. Since UX is an integral SEO performance indicator it’s important that brands prioritize UX in their learning and development program. User experience is all about
With increase of machine learning, user interaction will be an important determinant in search engine rankings. Good user experience impacts SEO by increasing sharing and distribution. With more visits and substantial user experience, the sharing of your website can be improved which can affect your SEO directly or produce an indirect well-correlated positive outcome.
If the user experience on a website is not satisfactory; it becomes impossible for SEO to make term rank or for there to be an increase in additional traffic as no one will engage, convert or click links. Poor SEO will negatively influence UX and vice versa. UX can help your site to manage expectations and provide a usable interface that will encourage return visits. With companies integrating UX with their search engine optimization; they improve conversions on their website and ultimately deliver a greater user experience for customers at every stage.
SEO is fundamentally about directing people to your website. UX is fundamentally about how your visitors interact with your site. Making SEO and UX different sides of the same coin. Directing people to your site is useless unless that group of traffic is relevant. In the same regard (opposite side of the coin), the structure of your site is worthless if you don’t have traffic to your site. It is extremely important to measure UX and SEO in Google Analytics. Bounce rates, pages visited per session, exit rates, funnels, behavior, new vs. returning visitors, heat maps and internal reports help a lot in the gathering of user data from the experiences received from your digital portal or website. You can affectively make changes to areas which don’t work as your UX intended or make improvements and adapt. Keep in mind that in the beginning stages, there will be a lot of testing and fine-tuning to be done to your SEO in accordance to your UX based on targets you have created.
In the most recent study by Hubspot (Global Digital Statshot Q2 April 2017) 4.96 Billion people are expected to use the internet on their mobile phones with 66% penetration. 3.81 Billion Users (51% penetration) are active internet. Both statistics are derived from a total population of 7.497 Billion total population of internet users with an urbanization of 54%. These are some big numbers. Based on these findings, and not surprisingly more people are accessing the content they require through their mobile phones rather than on the web. This is purely due to how we use the internet in our daily lives in the modern-day world. People are active and access information they need on-the-go from anywhere, which usually means on their mobile phones. By creating websites that are reactive and responsive to mobile usage, both SEO and user experience is improved causing higher traffic and improved call-to-actions.
Based on the same research and findings, 51.4% (an increase of 25% from 2016) of mobile phone users share web traffic on mobile phones. 4.9% for tablet devices users (-6% from 2016) and 43.4% for laptop and desktop users (-19% from 2016). Mobile usages has jumped to number 1.
As user experience is about providing the best experience to the visitor by being able to easily find information, use functions and feel at ease with the digital portal. It is necessary that information should be data-driven and specifically, most relevant data should be evident and easiest to access with multiple entry points in a website. By adapting the user experience process to consider multiple entry points, you can achieve optimal solutions across your website which will eventually result in a better search-to-landing-page experience.
UX Metrics can be a means to increase your website revenue. You can achieve powerful results if you spend time optimizing the user experience on your website. It is paramount that you combine user experience with SEO strategies which will provide more conversions and help your website maintain an advantage over your competition. SEO strategies increase the potential for visitors to find the data they are looking for, leading them to your website. User experience (UX) allows the visitor to find the data when they reach your website, plus (when designed correctly) lead them to a call-to-action whether it is to “Call Now” or to “Buy Now” or to “Join Our Mailing List”. Being able to find the website and to get what you would need for a successful online business and combining or optimization of these two functions is a how to achieve revenue (or target) success on your digital portal traffic.
Diving just a little bit further, here is a helpful list of SEO and UX points that can make your website more UX-friendly and help your organic rankings:
Forrester Consulting study commissioned by Akamai found that 47% of online shoppers expect a web page to load in two seconds or less. 40% will abandon a retail web page if it takes more than 3 seconds to load. 52% say quick load is an important factor in their loyalty to a site. 79% who experience a dissatisfying visit would no longer buy from that site. This study is reflective of the greater population online. No one enjoys sitting around waiting for a page to load. Often the experience results in frustration and a negative brand and user experience.
Do you need help ?
Get in touch today and we can start to discuss the right solution to your business.
We will help you to find your next generation of customers!
Write us today!
via Seo Heroes Bangkok https://www.seoheroesbangkok.com/reasons-why-ux-is-pivotal-to-the-future-of-seo/
How to Optimize Your LinkedIn Profile to Draw More People to Your Local Business Online
Thinking of improving your LinkedIn marketing?
Ever wonder what LinkedIn marketing tips professionals use to optimize their profiles?
This article discusses strategies professionals use to boost their LinkedIn Marketing.
Use of LinkedIn Sponsored Content and Updates
Sponsored Content is content that does not appear on the Company or Showcase Page. It allows advertisers to distribute Company Updates to targeted LinkedIn members outside the Company Page visitors and Followers.
Sponsored Updates provide a more improved way of placing your content in front of key influencers and decision makers on LinkedIn. This ultimately helps build your credibility as an expert in your niche and improves your exposure to individuals who are not in your network.
Given the quality to narrowly restrict the audience for the update, you are therefore able to make the optimum use of the investment you choose to allocate to sponsor updates. The detailed analytics provided by LinkedIn help you determine how effective the paid updates are. The Campaign manager metrics include:
You can assess the effectiveness of your sponsored updates against your organic updates (non-sponsored) on your company page’s analytic page. There are metrics available that allow you to determine how sponsored updates measure up against non-sponsored updates. The metrics tracked and shown are:
It is important that you sponsor only posts that is of great value to your intended market in order to guarantee a positive return on investment. With proper planning and detailed content, sponsored updates can be used to greatly expand the reach of your company page and set you up or your company as the expert of your subject in your industry.
Add Quality Visual Content to Your LinkedIn Profile
Your LinkedIn profile can be enhanced visually using professional portfolio features to add photos, videos, screenshots and linked articles with images and Infographics or SlideShare presentations.
It is astounding that a majority of people are not aware of these options and therefore not implementing the feature. Now is the best time for you to stand out and get noticed with visuals on LinkedIn.
Here is a helpful list of some of the best visual content that can be implemented on your profile:
It is important not to just set them and forget about them. The visuals should be updated regularly; wait no further, give your profile a makeover and add the latest available quality visual content.
Implement Influence Networking
Influence networking is a professional introduction and a touch of personal-connection (by starting a dialogue) in your LinkedIn marketing efforts by the sharing of relevant, scientific, researched, knowledge or experiences (relating to you as a professional) with your network on a deeper level. Influence networking builds digital influence and helps to create a network surrounding your professional subject with other members who share the same interests.
Spending time in the development of real professional relationships with your LinkedIn connections is also an important part of building a digital influence on LinkedIn. On LinkedIn, your network is built on business connections or influences as a leader in your industry. The groups that you join or take part in, help further your reputation and knowledge of your product and services. Influence networking makes you stand out as a better valued connection with members of your network.
In developing your influence network, your connections become more receptive to the content that you share on LinkedIn. As you nurture and grow these connections, the possibilities open in client acquisition or referral-based relationships.
Identify the most valuable people (MVP) in your network, review their profiles to understand what’s important to them and what their goals or what may be their requirements. You can then find ways to acknowledge, help, promote or also connect your connections on an individual basis within your LinkedIn network. Examples of influence networking in action is when you Leverage LinkedIn personal messaging using @mentions or the introductions feature and intentionally promote the contents from your MVPs.
Focusing on influence networking accomplishes four things:
Influence networking is an effective, subtle way to move a connection from a static business connection to a valued relationship. Focusing on this process will help develop your business.
Offer Value in Discussion Groups
In LinkedIn, you can join discussion groups which relate to the subject, technology, industry or product that you are interested in. According to HubSpot, LinkedIn generates the highest visitor-to-lead conversion rate of about 2.74% which is about three times more than that generated by FaceBook and Twitter. Of social channels marketers use, over 80% of leads come from LinkedIn and looking at LinkedIn discussion groups, 96% of group posts result in profitable leads.
Being an active group member showcases your interests and position as a thought leader or a professional influencer in your industry. Start first by joining the right groups for you. Choosing relevant groups is quite important from a content and search standpoint.
Engagement is the key to maximizing the potential from discussion groups. The rules of content marketing apply just as much here (and perhaps even more so) to your participation in discussion groups. Quality, enriching and informative content is shared to discussion groups can make LinkedIn discussion groups a big source of leads for a marketer.
Engaging activities should not be self-focused or your-product-focused. You as a professional in your industry have knowledge and experience that you can contribute to the conversation without “selling your product”. Participation is valuable and by avoiding normal selling strategies, you become industry or technology focused, rather than focused on the promotion of your product or company. Many marketers either spam groups with links to open promotional blog posts or avoid them completely for fear of LinkedIn’s Site-Wide Automatic Moderation Policy (SWAM).
Activities to consider in LinkedIn discussion groups include:
With LinkedIn discussion groups, there’s a high chance of receiving positive feedback and generate leads from posts that asks a question. This has proven to be factual.
Optimize Your Personal Profile
LinkedIn marketing offers business professionals a wonderful opportunity to develop new connections and contacts while extending their professional business network via search, group discussions, direct email, premium paid features, targeted advertising and more.
There are multiple ways of creating traffic and leads on LinkedIn. A consistent and successful way is building a personal profile optimized with related keywords, quality media content from videos, presentation, documents and more.
The content should focus primarily on building relationships and present you as an authority in your market.
It is important your profile is:
If you can do this, then your profile will stand out, thus, driving more businesses to you.
Tag Your Connections in Posts
Tagging connections in your posts ensures they view them, even if they haven’t visited LinkedIn in a while, they receive an email notification saying they have been tagged.
Tagging a connection in your post is simple, just type “@” followed by your connection’s name. Only a tagged connection receives a notification of your post.
Avoid continual tagging of your connections. You should only tag a connection when you are trying to inform them on specific things or interest you don’t want them to miss. Although you could send your connections messages, posting and tagging gives the rest of your connections a chance to view your post in their news feed.
Develop Relationships Rather than Adding Connections
Decide on who in your connections you’d like to know better and reach out to them sporadically from your personal profile. Engage with them, share information and learn more about them. This can be done also on a company level, using the company’s page to see who’s visiting and sharing your content.
The key is to figure how you connect personally and emotionally with individuals or groups. This is the basis of an excellent relationship, therefore when done right, a long-term bond is created between marketer and connection. It becomes a way of sharing, collaborating, communicating and transacting.
Building relationships on LinkedIn is helpful to marketers because it basically “pre-qualifies” them with their connections for everything. You become a trusted advisor to one another, in case of a situation where you need help on a question, a product, they will provide you with expert solutions. You collaborate on projects too big for an individual. The relationship becomes mutually beneficial when done right and can subsequently develop into friendship, partnership, collaborations and new business.
Below is an Infographic by Quicksprout that further explains and provides helpful tips to increasing LinkedIn engagement.
Do you need help ?
Get in touch today and we can start to discuss the right solution to your business.
We will help you to find your next generation of customers!
Write us today!
The post How to Optimize Your LinkedIn Profile to Draw More People to Your Local Business Online appeared first on Seo Heroes Bangkok.
via Seo Heroes Bangkok https://www.seoheroesbangkok.com/how-to-optimize-your-linkedin-profile-to-draw-more-people-to-your-local-business-online/
How To Modernize Your Business With Digital Marketing & Tap The Hidden Potential Of Your Company
The world has become one global village due to the rapid globalization in the last few years, and this has helped economic growth in just about every sector. The companies now have easy access to other global markets, which wasn’t an easy option earlier. However, the rate of competition has increased rapidly as well, calling for all the companies, irrespective of their size, to use innovative market techniques to reach out their target audience and penetrate the market further.
Internet marketing in this context has become one of the most used and efficient means of reaching out to a global audience. Traditional means of marketing has limitations, and with every enterprise trying innovative ways to expand their reach, internet marketing helps in gaining an advantage over the competition. Digital marketing incorporates the implementation of different processes, capabilities, structures and modern technologies that would economically contribute in exploiting and scaling the business focus, customer-engagement, interactivity, optimization and customization of various digital means. It helps the companies to enable agility, fast-paced growth, iterative development, responsiveness, affordability, and experimentation, which most successful firms would require to carve the target market better.
In this day and age, taking the power of the internet market lightly means losing out on sustainability, scalability, profitability and the capability to remain competitive. It is reported that with the use of effective marketing strategy, the revenue can on average increase by minimum 15-25 percent and above. A successful internet marketing strategy that is all-inclusive would help in providing existing customers with better customer service and response, whereas digital marketing creates a popular engagement venue that would act as a funnel for potential leads and new customers.
However, with all that said, numerous companies are indifferent to the development happening in the sphere of internet marketing. The common reason given is that they do not sell anything online, but considering the way the consumers think these days, it is just an excuse. As per the reports by SnapRetail, a leading marketing solutions company, over 85 percent of the people search online when looking for any kinds of products and services.
Here we would discuss the few common reasons given by the company owners or their marketing strategist when asked why internet marketing is not included in their marketing strategy, and why that argument is invalid.
Click at our Infographic to download our free e-book.
via Seo Heroes Bangkok https://www.seoheroesbangkok.com/customers-not-online/
And the tip from a Facebook™ Employee that made it all happen
Case study written by :
There I was, on yet another visa run, as most expats are accustomed to. Except this run was very different from all the others I had been on before.
This time, a chance encounter gave me the final piece I needed to complete the jigsaw puzzle I had been working on for the past year.
Before I get into the jigsaw puzzle, let me tell you a little about myself.
I’m Matteo, and like most of you, I provide digital marketing services to local businesses.
However, I’m not only a digital marketer, but also a Big Data Analyst.
In fact, I received my IBM Big Data Certification in 2016. This allows me to use my experience with big data to fine tune my targeting and reduce my costs per conversion.
Here’s what you can expect when you implement what you’re about to read.
I will expand on each of these points at the end.
Well, let’s go through an over the shoulder Case Study that will reveal every single step I took to achieve the results you saw posted in the Facebook™, which by the way, has over 700 comments since the writing of this.
Let’s jump right in.